Get Your Video Marketing Right - Part 1

Part 1 - Make your video visible

You should already know that using video on your website is an important marketing tool. It helps sell your product, services or company in a friendly and accessible way.

Online video is something that makes your website 'sticky' and engages with your potential customer in a way that images and text simply cannot do.

All well and good, but if your customers can't see your video then it's all a waste of time.

Make sure your videos are accessible and easy to find. Firstly, put your strongest video on your Home page. This should be your 'introductory' film - at any gathering where you meet new people you want to create the right impression, so it is with your front page vid. This is your one opportunity to impress, to explain what you're about and to encourage further browsing of the site. It needs to be short, snappy and to the point.

If you have other videos, make sure they populate the site and are relevant to the pages they are on, and put links near the video player that relate to similar videos. As well as this, group all your vids together in one place (such as your 'media' page) with clear navigation.

Coming soon...

Get your Video Marketing Right - Part 2!

Online video reaches a mainstream audience

An article published by US-based Pew Internet reports that in 2007 online video reached a mainstream audience; 57% of online adults have used the internet to watch or download video, and 19% do so on a typical day.

Key Points:

News, Comedy, Animation, Music and Education were the top categories watched by adults

More than half on online users share links with their friends

Most have watched with other people

Professional videos are preferred to amateur productions, but amateur content appeals

Few pay to access online content

Clearly, from this research (two years old now) we can deduce that video content is becoming more and more of an essential element to any web presence.

www.pewinternet.org

Big Business Networking

Hubbub Media and FarSight Productions have collaborated to produce a short promo for Big Business Networking, which offers FREE business networking in the Millennium Stadium, Cardiff.

TV Presenter Showreel

If you are a budding TV presenter or Actor needing a professionally shot and edited showreel, FarSight can help. See an example of what can be achieved in this short video:

It's all in a name

FarSight Audio Visual would like to announce that it will shortly be changing its name to FarSight Productions.

The change reflects the direction we are heading as a company - moving more into TV and Film production. We will, however, still be producing films for corporate clients and local businesses.

Our new URL will be: www.farsightproductions.co.uk.

We have a new 'Meet the Team' page!

We have a new page that introduces you to everyone who is involved with FarSight. 

Go here to take a look!

We have new business cards!

Our new business cards were created for us by Minuteman Printing, Bute Street, Cardiff. On the opposite side is a card for our partner, Hubbub Media. We designed them ourselves!